Versatile professional with more than four years at Silver Oak University, excelling in Admission Counselling, Digital Marketing, and Outreach, complemented by a robust IT engineering background. Skilled in guiding students to academic and career success, achieving a 95% satisfaction rate, and driving 20% growth in student inquiries through strategic digital campaigns, lead nurturing, and WhatsApp Business account management. Proficient in CRM and ERP systems, including Meritto (NoPaperForms), Microweb Solutions, and Pinnacle, with expertise in Python, .NET, and SQL for developing impactful web applications. Committed to fostering partnerships and optimizing processes to achieve organizational excellence.

Silver Oak University, Ahmedabad

June 2021 – Present

Marketing Executive

• Spearheaded digital marketing campaigns across social media platforms and WhatsApp Business, boosting student inquiries by 20% through targeted strategies and lead nurturing.
• Created engaging content for social media posts, enhancing university brand visibility and audience engagement.
• Utilized CRM analytics with platforms like Meritto (NoPaperForms), Microweb Solutions, and Pinnacle to optimize lead nurturing strategies, improving conversion rates by 15%.

Outreach Executive

• Forged partnerships with local schools and institutions, organizing workshops and career fairs to promote academic programs, increasing regional applications by 15%.
• Represented the university at educational expos, delivering compelling presentations to prospective students and parents.
• Collaborated with community organizations to strengthen university presence and outreach initiatives.

Admission Counsellor

• Provided personalized guidance on academic programs and career pathways, achieving a 95% satisfaction rate in student feedback surveys.
• Managed fee collection processes using ERP systems, ensuring accuracy and resolving queries promptly to maintain operational efficiency.
• Implemented digital tools, including CRM platforms like Meritto (NoPaperForms), Microweb Solutions, and Pinnacle, to streamline admission processes, reducing processing time by 30%.